Mobile Marketing is as much about convenient access to good content as it is about anything else.  Buying ad-space in Apple’s iAd doesn’t mean it’s money well spent.

SMS

Text-message advertising allows you to reach a large demographic, while building your list of contacts.  It’s a great way to bnuild a database of customers that you can continually reach with marketing messages.

Geolocation

Google believes that 40 percent of all searches “have local intent.”  Bing argues it to be higher – 53 percent.  Those statistics have wide implications for local businesses.  A primary function of smartphones is search.  Be sure you have a mobile optimized website so users can get the information they’re looking for when they land on your site.

Full Article: CNY Business Journal

Tech Garden tenant, AppFury, has launched a new website to help potential clients understand what they can do in the mobile market. Founded by Eric Hinman and Steve Von Deak, AppFury provides websites and mobile applications for companies to promote themselves online and on the go. They create a mobile strategy tailored to the business, implanting applications that would benefit the business exclusively.

Full Article: CenterState CEO News

A local communications firm is trying to adapt to the changing nature of its business with the release of a mobile app aimed at its clients

“Everything is going that way,” says Crystal Smith, senior consultant at Syracuse-based Strategic Communications, LLC.  ”Everything is on your phone.”

The company’s app includes much of the information contained in the crisis communications plans it develops for its clients.  Strategic Communications also provides public relations, government relations, and strategic planning.

Full Article: Central New York Business Journal (PDF)

Strategic Communications, LLC. has launched a new mobile web application to help organizations communicate quickly and effectively during a crisis situation, addressing a serious need held by business leaders and communicators throughout the United States.

The propriety app from SCLLC uses a framework developed by Syracuse-based AppFury called We Are Mobile. It offers organizations the ability to access the most critical information from their crisis communications plans when they are away from the office or their computers. During a crisis situation, there is no time to lose in getting to this important information.

Full Article: Strategic Communications

AppFury launched in the summer of 2010 to build custom mobile solutions and is self-funded by paying customers. The company provides three key mobile services that include app development, site development, and setup of marketing strategy. Recently they announced a site redesign of which I’m a huge fan. The new look is simple and clean and is a major upgrade from their previous look.

Full Article: UNY Startups

SYRACUSE — Eric Hinman and his business partner Steven VonDeak were walking around SoHo in New York City one summer night in 2009 talking about apps. They were chatting about ideas for apps of their own while at the same time looking at a map to try to find some stores around the hip neighborhood. Like so many business ideas, theirs hit them not in a board room with a whiteboard full of brainstorming notes, but in real life, with a real problem.

They wondered — why not put that map on a phone?  So Hinman and VonDeak, both Syracuse–area natives, launched a company, AppFury, LLC, and based it in the Syracuse Technology Garden. They developed the first location-based app for New York’s SoHo neighborhood, called SOHOinmypocket.

Full Article: Central New York Business Journal (PDF)

Hinman, who has appeared in the Wall Street Journal and the CNY Business Journal, spoke of the latest developments in mobile technology, how to utilize it and what the future holds for this communication tool.

Pictured above seated from left are: Eric Hinman and Andrew Farah of AppFury.

Full Article: Oswego County Today

Congratulations to Tech Garden company AppFury. The Creative Core Connect mobile app they developed launched last month immediately shot to the top 100 travel app downloads on the Apple App Store. AppFury has developed a number of app’s that have received industry notice, including a new one that will help mobilize and organize community-based events, using mapping and locational-based tools. In addition, Eric Hinman has teamed with Student Sandbox entrepreneur Andrew Farah to launch another company, We Are Mobile. Since locating in The Tech Garden just a few months ago, AppFury has rapidly scaled up and now has a dozen employees. Learn more at: www.appfury.com.

Full Article: The Tech Garden

Syracuse City Hall plans to “Clean Up ’Cuse” next weekend, and a local entrepreneur has seized that opportunity to test out a Web application his software company has designed.

The company is AppFury and its website cleanandgreenforaday.com helps organize and track community cleanup events, said AppFury cofounder Steven VonDeak, 28, who lives in Franklin Square with his wife.

Anyone can go to the website and click on a map of Syracuse where they will be doing community cleanups and/or they can join a group, VonDeak said. The city is working with VonDeak to use the website during the cleanup, said Lindsay McCluskey, spokeswoman for Mayor Stephanie Miner.

Full Article: Syracuse.com

Finding a good restaurant or the nearest ATM just got a bit easier for Central New Yorkers.

Smart phone and iPad owners, starting at 9 a.m. Thursday, can download a free mobile application that provides basic information for more than 900 businesses in the area.

Businesses are listed by category, such as retail stores or hospitals. Each listing will include a link to the company’s Web site, a push to call button, and a push for directions button for both walking and driving options.

Full Article: Syracuse.com